Where past meets present, an experience-oriented space of diverse surfaces and textures

Yıldız Entegre Studio’s showroom and office spaces were designed and implemented by demirden | ilio, following an experience-oriented strategy that adapts to the heritage of the historical Erenköy mansion with a contemporary harmony. The design emphasizes a high standart of quality and creativity, where materials and architecture are united in integrity, with a sustainable and flexible structure.

On the ground floor, the showroom where product categories blend in interconnected spaces is designed with modular and mobile display units that respect the culture of the space. To optimize the spatial efficiency, lightweight and flexible systems are designed, enabling continuous adaptation to diverse needs. This approach ensures that the showroom can be constantly renewed according to requirements while aiming to offer its visitors and business partners a wide array of design and inspiring solutions.

Used as both a platform for playful product selection and a hub for meetings and showroom events, the central table is designed with a flexible structure that conceals seating and integrates a storage area, which unveils inspiring compositions beneath its sliding tabletop. This table serves as a compact, multifunctional element, through the functionality of the showroom.

Integrating the old with the new, which is one of the main objectives of the design, enabled the period ornaments that form the character of the space to take place as a multi-layered contemporary sculpture by interpreting them on the surface of the metal cubes that serve as wayfinding on the ceiling. These patterns were transformed into graphic elements that differentiate the product categories and functionally maintained in the communication areas of the products and in the navigation elements that define the product zones.

To maximize the efficiency of limited spaces on the office floors, functional furniture solutions with precise and smart details were developed, to carry the harmony of the architectural structure. The panel artworks in each space have been curated using the brand’s products, creating a source of inspiration for employees. These compositions, inspired by Istanbul’s heritage and the historical coastal retreats of the Erenköy district, reinterpret the past through a contemporary design approach.