“An Innovative Journey Into The Abstract Traces Of Nature From A Parametric Nucleus”

The high-quality design products of  Yıldız Entegre meet its visitors in an exhibition designed by demirden | ilio, taking an innovative approach and inspiration from the parametric structures of nature.

The exhibition's design strategy aims to express the depth that the brand brings to living spaces, with its leading role in product diversity that enriches environments and products that reflect the texture of nature. This strategy, through demirden | ilio's sustainable design criteria, while allowing for reassembly within an exhibition structure, begins with a parametric core structure on which the seeds of new ideas can be thrown, creating a creative communication platform and spreading its impact throughout the exhibition.

The sustainable rational modular structures designed for the façade system, using raw materials and contemporary and sustainable values, are exhibited by grouping the product categories in their inward-looking surfaces, reflecting the inner world using graphical elements that touch on nature, and this allows one to perceive the wide array of products more practically.

While the parametric structure in the center creates a secondary interior façade with spaces and transparency, its voids and colored transparent surfaces serve as a meeting place, while its permeability provides a 360-degree view of the exhibition, offering views from the depths of its perforated structure.

This view represents a forest tracing the path of a tree, the moment sailboats meet the wind, and abstract depictions of a cactus. These nature-inspired installations utilize the brand's variety of colors and textures, focus on three different product categories, and represent nature infiltrating products that offer the opportunity to read large surfaces.

Featuring five different themes from the Trendbooks, sections of living spaces brought to life with Yıldız Entegre surfaces add a creative texture to the experience, hiding technical areas and leaving traces of nature.

Project: Yıldız Entegre Intermob 2023
Year: 2023
Place: İstanbul
Space: 572 m²
Scope: Exhibition Design, Graphic Design, Implementation
Photography: demirden | ilio