Design Exhibits Counttrack System

Demirden executed the exhibition design at Istanbul Retail Days for ViaVis firm that focuses on high performance retail solutions for store analyzing, people counting and in-store retail performance development. Exhibition design highlights the importance of counttrack technology in the retail sector while emphasizing the dynamic and innovative structure of ViaVis. It also aims to let the Retail Days visitors gain an extraordinary experience inside the space.

During the design process, closely examining the Viavis services, Demirden’s team embodies the function of technologic devices and unites them with creativity.

Linearity of the space and elements placed on the background are connotations of technology. Meanwhile the space design itself carries out the three dimensional graphics to illustrate the retail and shopping worlds.

Numbers reflected with hidden LED lights inside the panels, take on dimension from the background and are integrated into the space. Enriched walls with lighting games let the visitors meet with silhouette panels spontaneously.

Acrylic, mirror, semi-opaque and reflective materials selection aims to talk for the design in a joyful way, additionally trying to cover the current changes and innovations in the retail world.

Project: Viavis
Year: 2015
Location: İstanbul
Space: 12 m²
Scope: Exhibition Design, Graphic Design, Implementation