Colours of Light

Colours of Light, exhibition stand, designed and executed by Demirden, met with its visitors at the Paintistanbul 2014 fair.

Demirden designed the exhibiton stand for Polisan, one of the leading paint manufacturers in Turkey. The most important element of the stand is the semi-open roof structure that symbolizes the sky, turning from night to day together with light. This dynamic, intriguing structure invites the visitors
into a magical atmosphere.

The iconic roof elevating from the stand walls and landing on the other side, transforms into light through shades of blue, creating inspirational effects.

The light sets out from a source and diffuses in the twilight sky, as different shades of blue emerge.

The structure consists of numerous prisms and emphasizes the inspirational brand value along with the fact that it is a brand that is professional, expert and meticulous through hard work. The Polisan stand offers the visitors a unique experience and a sincere communication path with its open, non-boundless, inviting structure.

The exhibition stand aims to bring the Polisan brand values into life through a plain and conceptual language.

This visionary and innovative step from Polisan shall enable the brand to reinforce its relations with art and design in the future.

Project: Polisan
Year: 2014
Location: Istanbul
Space: 140 m²
Scope: Exhibition Design, Graphic Design, Implementation
Photography: Polisan