New Interpretation
to Exhibition Design,
New Voyage
to the World of Paşabahçe

The new exhibition design developed by Demirden for Pasabahce, is now meeting with its visitors on the 657 square meters of space at Frankfurt Ambiente Fair between February 12-16th, 2016. Demirden’s design teams’ new exhibition display carries the exhibition features to an innovative and extraordinarily pure ground with the special installations that they have designed for the display. Quality design approach and artistic touch are revealed at Pasabahce’s new display aiming to let the audience discover the space with deepand effective emotions in relation to Pasabahce products.

The inviting general structure creates a dynamic mood through many open spaces, letting the visitors circulate inside the entire exhibition area in a tempting and yet relaxed mood.

A total of ten different sections are involved in the project and defined under the names of patisserie, pub, cocktail, mixology, party place, cooking is an art, kitchen, garden and two different restaurants. All of these defined galleries concretize the living spaces in which Pasabahce products touch our lives in.

Mirrors in gigantic dimensions hanging from above along with visual installation panels create an impressive and simple interpretation in display design, as well as permitting the visitors to communicate with the products in a speculative dimension. Usage of these angled mirrors adds a new dimension of depth and conceives an offbeat perception of the exhibition with a recommendation of new discovery through reflections.

A total of ten different sections are involved in the project and defined under the names of patisserie, pub, cocktail, mixology, party place, cooking is an art, kitchen, garden and two different restaurants. All of these defined galleries concretize the living spaces in which Pasabahce products touch our lives in.


Project: Paşabahçe
Year: 2016
Location: Frankfurt
Space: 657 m²
Scope: Exhibition Design, Graphic Design, Implementation
Photography: Christof Herdt, Demirden