“Nude with the Elegance of Modern Simplicity at Ambiente Fair”






The new concept for Nude, Şişecam's global design brand, designed by demirden | ilio, which presents the motto "simple is beautiful" in an elegant and enchanting language, met with visitors at Ambiente, the largest home furnishings fair held in Frankfurt. 


The ambience of the exhibition stage was created with a modern design strategy that stimulates the senses and imagination, where pure beauty and simplicity are enriched with unique Nude details.


The magical elegance of glass, the simple architecture of metal, the elegant texture of velvet, and refined materials have been brought together in a holistic balance and harmony.

The Nude branding behind the central bar table, which consists of semi-transparent surfaces with a half- moon-shaped carrier system, completed the exhibition space in a geometric richness with the modern spirit of aesthetics. 

While masculine products are presented using the depth of black, and timeless spaces by the naturalness of sustainable materials within abstract scenes that emphasize the power of the products by enriching the elegant structural language with living space sections, the aim was to provide a rich and inspiring exhibition journey.






Project: Nude Ambiente 2023
Year: 2023
Place: Frankfurt
Space: 117 m²
Scope: Exhibition Design, Graphic Design, Implementation
Photography: demirden | ilio