ProjectKale/2011/Fulya-Etiler,İstanbul/1200 m² - 400 m² ScopeRetail Design Strategy, Concept Develepment, Graphic DesignPerspectiveThe new retail design strategy was designed for 400 national and international sales points of Kale, one of the biggest companies in tile industry in the World. Kale's stores were described as "A sustainable system design" that goes well with the space that stores are located.